News Today – De La Calle’s fermented tepache brings Mexican street food culture to US with $7m fundraise

by Guwahati_City

News Today | Today Breaking News – By Guwahatyassam.info

The fundraise led by the private equity firm KarpReily, who teamed with HERE Studio and DrinkPAK to launch De La Calle through a joint venture, will help the company, which launched last year, expand distribution and introduce new flavors so that more Americans can experience what one co-founder described as a long-held secret of Latin America.

De La Calle co-founder Alex Matthews, and the entrepreneur behind HERE Studio, explained to FoodNavigator-USA that he is eager for more Americans to try his company’s lighter, updated version of tepache partly because it offers in-demand health benefits but more because its flavors can transport them across Mexico and Latin America to sample a different culture.

He explained when he first tried tepache in Mexico City he was immediately struck by its bold flavor, and how it seemed to appeal to everyone around him. After Matthews’ server scooped the fermented pineapple beverage out of a wooden barrel and passed it to him in a plastic bag rubber-banded shut around a straw, he turned to serve it to a middle-aged man and then a separate family with children, Matthews recalls.

“I had never had tepache before – or even heard of it … but I immediately saw its potential in the everyday lives of the people around me,”​ and knew it would appeal to many Americans who are looking for products boasting natural functionality, like that which comes with fermented beverages, he said.

The only catch was the high sugar content coming in around 50 grams per 12 ounces, which he says, “is a lot.”​ He also knew that as authentic as the baggy and straw were, the beverage needed to be canned to make in America.

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